Strategic Digital Marketing

The program brings together leading academicians and industry experts to give you a practical understanding of core concepts. While varied in their experiences, they are all motivated by the goal of inspiring a love for Digital Marketing in you.

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Mode of Training : Classroom and Online
500+
Students Enrolled
300+
hours of Learning
2-3
Months Duration
36+
Digital Marketing Tools
Gurukul Alumnis work at
Course Curiculum
Best-in-class content by leading faculty and industry leaders
Here students will learn the basic concepts of marketing such as 4 Ps and marketing mix. They will understand the process of creating customer value. They will understand how to craft marketing strategies by identifying target segments and positioning the brand in the minds of the target audience. Marketing Mix for Product- 4Ps and 4Cs
In this module the learners will be introduced to digital marketing fundamentals. This will set the base for the entire Program.This module covers the Digital Marketing Framework and Content marketing topics along with inclusion of Design thinking and UI/UX.
In this module, learners will build their websites, learn the different website design concepts and understand how to add functionalities to websites like adding e-commerce features, SEO features, creating and embedding subscription forms, chatbots, etc, by installing relevant plugins. They will learn to create their Secondary digital properties i.e. Facebook, LinkedIn, YouTube etc., and learn how to integrate them with the website.
In this module learners will understand and work on marketing their digital properties. They will work on building their digital presence and understand how to run various campaigns on Google Ads, Facebook, LinkedIn, YouTube, Email etc.
Dig deep into strategies to generate and convert users with SEO. You will also learn about the Mobile ecosystem and how it can be utilized in your marketing mix.
Experimentation and Analytics are the core competencies of a successful digital marketer. In this module, you will learn how to develop and measure marketing experiments. You will also learn about maximizing customer value through retention and engagement techniques.
In this module, learners will build on their prior knowledge of popular digital marketing platforms such as Facebook, Google, LinkedIn, Instagram, Twitter, and YouTube. It harnesses expertise in the above to further fine tune the effectiveness of a Campaign, starting from how to choose from the campaign objectives on offer to how to optimise the campaigns to improve the ROI.
This course will equip you to clear all industry-relevant certifications offered by Facebook, Google, Hubspot and Hootsuite.We have curated a list of relevant & recognized Digital Marketing Certifications on which the Learners will need to work on. Also, we have a collaboration with Meta Blueprint to enable eligible candidates to take the exam at no extra cost.
We will help learners with resume building and conduct mock interviews and 1:1 personalized mentorship sessions from industry experts, which will enhance the learner’s confidence and boost their skills to start the digital marketing career. Doubt solving sessions will be organized, upon request, for queries related to DM Certifications. Guidance to access the platforms and all other details will be provided by the program office.
Program Highlights
60+ Case Studies

Work on 60+ Case studies and Assignments with 24/7 Assignment support.

18+ Industry Relevant Projects

Get Industrial experience by working on our Industry Relevant Live Projects.

Tied-up with 100+ Companies

Gurukul has Tied up with 150+ Companies to Provide Jobs to Students

Job Readiness Program

A dedicated placement cell for the participants who completed the course

Tools Covered
Learning Path
Skill Enhancements
Learning Concepts
Industry Connect
Industry Internships
Digital Certificate
Career Support
Industry Projects
Learn through real-life industry projects sponsored by top companies across industries
Develop a Digital Marketing Plan for a Hospital The project objective is to increase brand awareness and drive more patients through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan
Customer Targeting Strategy for an E-commerce Website Conduct research and develop detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to agriculture products. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads. This hands-on project will open up ideas for building up customer targeting strategies for an e-commerce website.
Design a Go-to-market Strategy for an Online Venture Dealing in Solar Tunnel Dryers Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.