Business Communication Skills

Build Communication Skill for Professional Success. Master business writing, graphic design, and business presentation skills

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Mode of Training : Classroom and Online
150
hours of Learning
3
Months Duration
100+
Assignments
Gurukul Alumnis work at
Course Curiculum
Best-in-class content by leading faculty and industry leaders
Role and Importance of Communication, The Communication Process, Modes of Communication, Business Communication Skills
In this module learners will get to investigate communication in consideration with different aspects, apply general models of communication to specific situation. Analyse the different codes that are used to communicate and communication across cultural boundaries
In this module learners will understand influence of communication in different social context, understand the context of organizational culture, how role of Information and Communications Technology in organization is shaping communication.
Here the learners will understand aspects of Business writing, choose appropriate language, Use effective layout & visual aids, Use document format which makes readers absorb information efficiently and effectively.
In this module we focus on social skills which are essential in modern organizations communicating face to face in both formal and informal settings as well as highlighting behaviours for effective social skills and stress the importance of understanding and planning in social interaction
Here the learners will understand how communication relates to all pressures and processes of organizational change and also seven overall principles which summarize our approach to communication.
In this module, learners will build on their prior knowledge of popular digital marketing platforms such as Facebook, Google, LinkedIn, Instagram, Twitter, and YouTube. It harnesses expertise in the above to further fine tune the effectiveness of a Campaign, starting from how to choose from the campaign objectives on offer to how to optimise the campaigns to improve the ROI.
This course will equip you to clear all industry-relevant certifications offered by Facebook, Google, Hubspot and Hootsuite.We have curated a list of relevant & recognized Digital Marketing Certifications on which the Learners will need to work on. Also, we have a collaboration with Meta Blueprint to enable eligible candidates to take the exam at no extra cost.
We will help learners with resume building and conduct mock interviews and 1:1 personalized mentorship sessions from industry experts, which will enhance the learner’s confidence and boost their skills to start the digital marketing career. Doubt solving sessions will be organized, upon request, for queries related to DM Certifications. Guidance to access the platforms and all other details will be provided by the program office.
Program Highlights
60+ Case Studies

Work on 60+ Case studies and Assignments with 24/7 Assignment support.

18+ Industry Relevant Projects

Get Industrial experience by working on our Industry Relevant Live Projects.

Tied-up with 100+ Companies

Gurukul has Tied up with 150+ Companies to Provide Jobs to Students

Job Readiness Program

A dedicated placement cell for the participants who completed the course

Skills you will Gain
Learning Path
Skill Enhancements
Learning Concepts
Industry Connect
Industry Internships
Digital Certificate
Career Support
Industry Projects
Learn through real-life industry projects sponsored by top companies across industries
Develop a Digital Marketing Plan for a Hospital The project objective is to increase brand awareness and drive more patients through various digital channels like websites and e-commerce platforms. Learners will have to utilize the concepts learned throughout the digital marketing postgraduate program and develop a digital marketing plan
Customer Targeting Strategy for an E-commerce Website Conduct research and develop detailed buyer personas (including customer demographics, behavior patterns, motivations, goals, and marketing messaging) for an e-commerce website dedicated to agriculture products. The project aims to discover the target consumers, identify the right marketing channels and attract the most valuable visitors and leads. This hands-on project will open up ideas for building up customer targeting strategies for an e-commerce website.
Design a Go-to-market Strategy for an Online Venture Dealing in Solar Tunnel Dryers Once upon a time, the internet was seen as a novelty. While some innovative businesses used it to promote their products and services, most existing businesses ignored it. Today, however, ignoring the internet in growing an organization would be a fatal mistake. Consumers use the internet to find information and resources, and if not there, it may act as a lost opportunity for the business. This project is designed to enhance the learning made in digital marketing online training.